Stephanie's Blog


Internet Rules Over Newspaper Ads!

New stats I just came across from our office meeting. A RealtyTrends newsletter provided us with some insights on where people first saw the house they now own. Here are some interesting findings:



From their agent-34%

Internet 29%

Yard Sign 14%

Home builder 8%

Friend/Relative 8%

Newspaper Ad 3%

Directly from Sellers 3%

Book or Magazine 1%

Other -

How many of your offices have greatly reduced paper print ads? Has this reduced your business?! It goes to show that satisfying a seller's request to advertise in all local papers is a great waste of resources. These statistics come from homeowners who are actually giving the locations of WHERE they found the home they actually ended up BUYING.

I see this as an important trend to follow, and wonder, now, if there is an increase in the number of homes sold through social networking? Any stories to share about this?


Comment balloon 8 commentsStephanie Jacques • October 07 2008 10:27AM


I haven't looked at a newspaper in 2 years. Save a your news online!

Nothing beats a good virtual tour of a home you find interesting.

Posted by Melissa Breeland (Residential Mortgage of SC) about 12 years ago

Stephanie-  The only reason we continue to have a Newspaper budget is more to make the sellers happy in our area. Slowly people are understanding that the Newspaper is not where people are turning to first. 

Great information and the stat's don't suprise me at all

Posted by Greg Dallaire, Green Bay Homes (Dallaire Realty) about 12 years ago

Interesting stats.  this is exactly where I thought they would be.  The sellers; however, still want something in print so I try to provide this to them.

Posted by Pat Champion, Call the "CHAMPION" for all your real estate needs (Coldwell Banker Camelot Realty) about 12 years ago

Haven't been in the paper since early 06 for any reason.  I do still see some value in the real estate magazine/books but the Internet is so much more powerful. 

Posted by Brett Tousley, Tri Cities Real Estate | (509) 420-0013 (Keller Williams Realty) about 12 years ago

I think most of the larger brokerages already follow this trend. The opportunity is this--if no one else is advertising in print, perhaps the few who do can garner more attention.

Posted by Mike Butson, Realtor & Sales Trainer (The Davis Company ) about 12 years ago

Stephanie - I have done newspaper ads in previous years and I stopped. With the economic crisis we are in right now, I think the first thing people will save is subscription of their newspaper.  

Posted by Petra Norris, Realtor, Lakeland FL Homes for Sale (Lakeland Real Estate Group, Inc.) about 12 years ago

I only advertise once in a great while in the newspaper as I have seen zero results from it in the last couple of years.  As the others above have said, I still do it to only satisfy my clients.  Another interesting thing to note here is that newspaper ads, at least in my area, are one of the MOST EXPENSIVE ways to market a home.  I don't get it.

I do still advertise heavy in home books and get a ton of calls from my ads in there though.  So not all print ads are bad. :)

Take care

Posted by Scott Comey (RE/MAX Elite) about 12 years ago

Great post and I would like to know what you come up with on your last question.

Posted by Home Loan Search.Online (Home Loan Search Online) about 12 years ago

This blog does not allow anonymous comments