New stats I just came across from our office meeting. A RealtyTrends newsletter provided us with some insights on where people first saw the house they now own. Here are some interesting findings:
From their agent-34%
Yard Sign 14%
Home builder 8%
Newspaper Ad 3%
Directly from Sellers 3%
Book or Magazine 1%
How many of your offices have greatly reduced paper print ads? Has this reduced your business?! It goes to show that satisfying a seller's request to advertise in all local papers is a great waste of resources. These statistics come from homeowners who are actually giving the locations of WHERE they found the home they actually ended up BUYING.
I see this as an important trend to follow, and wonder, now, if there is an increase in the number of homes sold through social networking? Any stories to share about this?