I've been noticing significant differences between the listing services among agents in my region. For some, listing a property by placing it in the MLS and on major websites remains the extent of what they do in regards to marketing. Others take the extra step and send out flyers, postcards, virtual tours and hold open houses (public/broker). I haven't noticed much in the development of agents who make take it one step further and utilize social media marketing tools available to them. Because it's a fact that most all buyers begin looking on the internet now, yes it's 2012 and we can truly say that, I've enjoyed finding new ways to make my listings stand out for buyers online.
I'm talking about the use of proper staging, taking dozens (over 20) high quality photographs from different angles, and also adding video footage of their listing. I'm also talking about using new digital distribution tools like Youtube, Facebook, Twitter, Blogs and linking them all together in an E-newsletter which is direct-distributed to their sphere of influence monthly and also providing valuable real estate and market information to readers along with coupons from local vendors, and a "Call to Action".
I began experimenting with social media marketing for my listings back in 2008. Since then I've introduced the tool for linking them all together, the E-newsletter and I'm able to track readership levels and monitor what works and what doesn't. Using techniques learned from the two sales' experts, Brian Buffini and Floyd Wickman, staying connected to my A and B (and even C) contacts through the E-newsletter has never been easier! Yes and I don't forget the personal greeting cards and notes by mail.
Marketing is something I include INTENTIONALLY as part of my services. Though our company has strong systems in place for marketing our listings to consumers, I have additional systems in place that go above and beyond what our company offers. This is how I stand out among my fellow agents. Listing services really do vary greatly between agents!
Thanks for reading!