I often get asked which social media tool one should use over another. (For a list of common social media sites, scroll down below). There are so many reasons why it's important to implement several social media tools in your marketing plan, but sometimes too much can be ...well, too much.
I enjoy blogging because I've always kept a journal. My entire life is in 17 little journals I've kept year after year. It started when I was in Jr. High. Needless to say, when I have something to say, I enjoy writing it.
For others, Twitter is nice because it's short, quick and simple. You can have quick discussions (though brief with only 140 characters allowed) with several people (anyone who is following you can easily receive your messages) and get answers quick ("does anyone know of a local seamstress in Keene, NH?" ... I answered that one because I did know of someone very good in Keene, NH).
Social Network Sites are yet another means for keeping in touch with people. You want to be less "in your face" about your business side, but can keep up with your friends who often become clients or ideal referral networks for you in the long run. Several businesses and organizations can also be found on Facebook. Great East Mortgage and Great East Title Services are 2 affiliates who've just joined me on Facebook. But not everybody feels comfortable with these sites.
My recommendation to people is to set up a profile or two at some of the most popular sites and begin playing with them. If you're not comfortable, then don't post until you have something you'd like to share. Think about what it is that the people in that community have in common. Each one is different and you will eventually be able to find one that works for you.
www.linkedin.com (professional network)
www.facebook.com (social network)
www.youtube.com (video log)
www.myspace.com (social networking)