I've had my Keene,NH region real estate website up for almost one year now. I set it up through Realtysoft last year and have been adding to it, modifying, and gathering stats all along. The question I have to ask myself now, as resubscribing time is drawing near, is "What does my website bring me and how do I measure it's success?"
To answer this question, I'd have to track the number of leads I receive from buyers and sellers. Furthermore I'd have to determine how many of those convert into an actual client who then closes on a property.
But there's more to it that keeps me interested in renewal for another year. My website is a portal for the multitude of web presences I keep, Twitter, Facebook, Linkedin, Ning, and my Activerain blog to name a few. Then there's a demo of a Youtube video and a virtual tour I can do for my sellers' properties. By giving out my site address, clients can prequalify ME.
It's not a ratio of number of hits on my site to number of converted clients, necessarily. It's the ease and comfort that visiting my site and my social media sites gives to prospective clients. A client may arrive as a referral from someone. During my initial phone conversation to schedule our first meeting, I invite them to learn more about me online, and they do.
Without question I will renew my Realtysoft website next year. If anyone is in the market right now for a website of their own, I'm happy to answer questions about the level of service and level of ease I've received from Realtysoft. In exchange, tell them Stephanie Jacques sent you.