Stephanie's Blog


Using Twitter for Prospecting

I recently attended REBarCamp in Boston, MA where I was finally surrounded by other Realtors who are "getting it" or at least, trying real hard to "get it". What am I talking about? Social media of course.

My favorite break out session of the day was on Twitter. Presenters were Twitter's "Twitterqueens" who gave a great basic introduction and examples of how Twitter can be applied.  I left there with a new perspective on using Twitter. 

After the presentation I decided to qualify who I follow a bit better, and to seek out people from my region more proactively through searches. I learned about hashtags and began thinking about how I might use them in real estate:

1. The announcement of open houses could be provided with a link and the hashtag as a regional phrase such as "MasielloOpenHouses" so that people will be able to recieve the information about open houses quickly, before press or even website updates

2. A hashtag could be created per property and status updates can be posted.

3. New listings could be broadcasted as links distributed through Twitter with a hashtag of "#new(town)listings".

The concept of this is beyond easy to grasp for the beginner Twitterer. HOWEVER, the opportunities are endless.

I will be discussing more on hashtags and Twitter at Hannah Grimes Center (Keene, NH) in August in a roundtable discussion.

Comment balloon 1 commentStephanie Jacques • June 25 2009 10:50AM


Stephanie - Thanks for the helpful advice.  I will take these into consideration and hope this will help in obtaining new business.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate over 11 years ago

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