I recently attended REBarCamp in Boston, MA where I was finally surrounded by other Realtors who are "getting it" or at least, trying real hard to "get it". What am I talking about? Social media of course.
My favorite break out session of the day was on Twitter. Presenters were Twitter's "Twitterqueens" who gave a great basic introduction and examples of how Twitter can be applied. I left there with a new perspective on using Twitter.
After the presentation I decided to qualify who I follow a bit better, and to seek out people from my region more proactively through searches. I learned about hashtags and began thinking about how I might use them in real estate:
1. The announcement of open houses could be provided with a link and the hashtag as a regional phrase such as "MasielloOpenHouses" so that people will be able to recieve the information about open houses quickly, before press or even website updates
2. A hashtag could be created per property and status updates can be posted.
3. New listings could be broadcasted as links distributed through Twitter with a hashtag of "#new(town)listings".
The concept of this is beyond easy to grasp for the beginner Twitterer. HOWEVER, the opportunities are endless.
I will be discussing more on hashtags and Twitter at Hannah Grimes Center (Keene, NH) in August in a roundtable discussion.