Stephanie's Blog


Pricing a home... in the home with the seller (the CMA)

In this culture shaped by a desire for quick access to information how many agents are doing CMA's (Comparitive Market Analysis) with the sellers in their homes?

I began doing this last year and have been able to speed up the process of the listing appointment. This eliminates the gap caused when the agent leaves the home to "research" the property. The appointment still could be a two stop listing appointment, or it could become a one stop very simply.

If sellers are interviewing other agents and you want to exemplify to your sellers your timely response time and transparent methods of working, than it's a great way to show this to your potential sellers, since we have nothing to hide when carrying out a CMA! The facts are all there in front of us!

Transparency is one area I'd like to focus on. How can you be transparent in real estate? Anytime I have a task to carry out for a seller or buyer I consider if what and how I am doing it could be done in front of the client themselves.

In most cases, the clients would not have the time to sit through some of the tasks we face when working behind the scenes on a transaction, but is the method we use a practice of transparency? I feel that the changing culture and Gen Yers are leading us to answer that as "Yes, it is" and I will continue to do CMA's in the clients' homes as long as they have a computer and internet access, which most people these days do have.

Comment balloon 3 commentsStephanie Jacques • June 22 2009 09:13AM


I enjoyed reading your post this morning. Now, I am ready to take the day on.

Posted by Katiejo Franks (Real Estate and Beyond, LLC) over 11 years ago


Great Post.  That is a great approach to getting a listing and earning the seller's confidence.

Thanks for sharing,

Matt Naumann

Posted by Matthew Naumann, Goose Creek, SC Real Estate Agent (Exit Realty Charleston Group) over 11 years ago

Stephanie - I try to prepare a CMA before I go on the listing appointment, but that isn't always possible.  I would much rather have a one stop listing appointment.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate over 11 years ago

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