I just went to a pediatric appointment with my son at Cheshire Medical in Keene, NH. Our pediatrician was curious about my degree at Antioch. Her inquiry led to an offering to join a committee involving parents and staff. One of their goals is to figure out what social media is all about and how to implement it to connect with their patients. I begin to see how it can be used in their organization as I spoke with her and I handed her my contact information.
Point is, major businesses and organizations are "getting it" or trying to "figure it out" by now.
If not, they will soon.
In a Google world where being first to claim a certain niche market using certain keywords will keep you on top (if you're first at it and persistent), why not try and figure it out with the rest of them?
By the way, analogy here, her inquiry to me as a client, led to her learning something valuable that could benefit both she and her organization and was aligned wtih my interests. If we are curious and open to learning what others can offer us, just think of how far we can go and how easy it can be to build relationships online.
Second analogy, she inquired about me offline- face to face, but what she's doing is what people are doing about us online using Google, finding out more about us on their own. Knowing who their potential agent is all about allows people to decide whether or not they wish to choose that agent.
This is why it's so important to take some time to learn about how social media is being used. It's not just the younger generations, trust me on this!