What are businesses doing on Facebook?
One of my Facebook friends had posted a question recently about Hannah's Closet's consignment shop in Facebook, so I responded to it because I've consigned my children's clothing at her store previously. After thinking about some more, I decided to speak with the owner to see what she knew about using Facebook, since the majority of her customers are moms with young children, a huge population using Facebook.
Did she think about using Facebook to connect with her customers? I thought there was great opportunity for her to use Facebook to promote seasonal sales events, get feedback from her customers, and to create a free space where her customers could talk about anything related to consigning items at her store.
For so many in that generation, communicating through a place like Facebook is easier than picking up the phone and calling. With Facebook, you don't have to wait until the store owner is available, you can simply make your comment or post your question, then check in for your answer the next time you're on Facebook. The response you get will help not only the person asking the question, but anyone else reading it.
I'm obviously promoting Facebook because the space it serves multipurposes and is free. In my upcoming workshop on Social Media Marketing at Hannah Grimes Center in Keene, NH this month, I'll be speaking about some of the tools available for various small businesses to take advantage of. I'd love to hear any other ideas you have or experiences you've had using Facebook for small business. Please feel free to comment below.