I've been selling real estate for 8 years in the Monadnock Region, NH and this past year I actually didn't do so bad at all, but I've never worked so hard and so smart in my life.
Transactions are so complicated that, unless you can coach people through and help them see the final outcome is still attainable, it is easy for buyers and sellers to want to quit when it just gets too tough to handle.
To help buyers and sellers deal with the impact of a potential roller coaster ride they are sometimes on, my main focus is on keeping people engaged by providing them (all stakeholders involved) necessary information in a timely manner.
Who hasn't seen a client become worried and upset because of assumptions they'd made along the way? This can easily escalate if not addressed early on. To avoid fires from starting and to create a system which keeps everyone from getting edgy, the lines of communication must be open.
One benefit I've found in using social media is it enables clients to find me and to communicate with me where they are comfortable. I have one transaction that takes place mostly over a social network site (privately) and through texting, because this is where that client "hangs out" and spends their time online.
Our clients will be defining and shaping how we do business in the future. Keeping up with communication trends is key to sustaining our own business in the future.